Digital Illustrations

Work: Gallery

Projects

Mercedes Castillo

Luxury Marketing - 2020 Marketing Campaign:

"Art Meets Arch"

Tasked to pitch an innovative and brand right marketing campaign for an established luxury footwear brand. An omnichannel strategy, tactics, and marketing calendar was created with $2M budget.

J.M. Weston

Content Marketing- 2020 Content Marketing

Initiative

Top 3 Finalist for content marketing strategy pitch. Unique digital communications strategy focused on new brand initiative and target segmentation.

Mugler

Digital Communication- 2020 Brand Identity Audit

Provided recommendations after analyzing the brand's current digital presence across all platforms. Assessed brand consistency in messaging and external assets including Twitter, Facebook, Instagram, Youtube, and Brand Website.

The Future of Fashion Shows

Strategy & Scenario Planning

2030 Analysis & Report

Assessed the driving forces over the last decade to forecast market scenarios for luxury fashion shows. Created frameworks, stories, and strategic outcomes to provide the best and worst-case scenarios in 2030.

TOD'S

Luxury Marketing

2020 Repositioning Strategy

Pitched 360-degree marketing strategy to newly appointed Creative Director while maintaining company's "Made in Italy" roots. To increase brand awareness, aligned events, advertising, and a capsule collection were created to reflect the heritage luxury brand to a new and younger audience.

Coach x WindowsWear

Visual Merchandising Holiday 2030 Campaign

Awarded Top 10 Finalist out of 300 applicants worldwide. The submission, "Transparency Through Color & Light," included a conceptual store environment, window display, pop-up shop, activation and experience, and event concepts.

Dior

Hackathon: Pitch Competition

Spring 2020

Developed and presented a 360-degree campaign and targeting strategy for an existing Dior heritage product and consumer to executives. The pitch directly focused on travel retail positioning.

Chanel

Brand & Identity Analysis

Conducted a brand and identity audit surrounding the current landscape for the private heritage brand. Provided internal and external recommendations and strategies to apply to their positioning and selling ceremony with a new Creative Director.

Fenty

Comparative Analysis of Luxury

Compared two luxury companies on their brand values and characteristics. Ultimately, the findings revealed the differences between new versus traditional luxury.

Cushnie

Luxury Communication Strategy

Conducted a comprehensive brand analysis to identify the American brand's communication and value proposition.

Streetwear Sustainability

Luxury Sustainability Ethics

Uncovered an ethical dilemma of sustainability within the realm of streetwear. The pros and cons of sustainability practices within streetwear were examined and possible scenarios were proposed given the current company landscape.

Fauchon

Selling Ceremony Analysis

Conducted a retail experience case study to understand how the luxury sector aligns its values and mission statement with the customer experience. Using a split scenario methodology, the quality of service was analyzed.

Work: Projects